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👋 Hi I'm a hands-on Product Design Leader.
Specialising in Streaming & Connected TV, crafting human-centred, multi-platform entertainment ecosystems.
Latest work: The Channel 4 transformation
Archive
A selection of work over the years, for the nostalgia vibes 🤓

Modernising All 4 streaming
Leading a huge rebrand initiative to elevate All 4's brand image and user experience to compete with industry leaders. Generating a 40% increase in engagement with the homepage hero and an extra 15k clicks into live TV. Don't worry people still call it 4oD!
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Ooh a responsive website!
Led the unification of a fragmented online banking experience for the original disruptor bank, with a responsive website strategy and fresh digital guidelines. It was a pretty big deal.
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An end to end travel companion app
Bringing travel services to the forefront for banking customers with an innovative, experimental travel companion app. Man this was awesome.
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